From Seed to Market

Have you ever planted a seed?

If you have, you will know the fickle elements

required to create life.

If you get the sacred mix right,

you witness a wonder of nature.

The seed germinates, forms a stem,

and sprouts leaves of resilience

as it embarks on a journey of survival.

A brand is born.

In Indonesia, the word "Akar" refers to the root,

the origin, the source.